Tuesday Feb 09, 2021

Steve Portigal - The Future of User Research

Why should researchers stop focusing on problems and start focusing on people? What is important for user researchers to know about bias (their bias)? And why does Steve have a museum of foreign groceries in his home? In this episode we take a deep-dive with Steve Portigal into how he thinks about research, the struggles he sees internal research teams going through, and how heā€™s adapting to changes in the industry.
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Steve is one of the most experienced, effective and well known user researchers on the planet. In his 20+ years as Principal of Portigal Consulting, he has run research studies - interviewing hundreds of people - for organisations such as eBay, Hewlett-Packard, Microsoft, Nike, PayPal, and Sony. Steveā€™s a regular blogger and podcaster, as well as the author of two widely praised books on user research - ā€œInterviewing Usersā€ and ā€œDoorbells, Danger, and Dead Batteriesā€.Ā 
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Find Steve here:
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Listen to Seveā€™s podcast - Dollars to Donuts:Ā 
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Treat yourself to a copy of Steveā€™s booksā€¦
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Interviewing Users: How to Uncover Compelling Insights
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Doorbells, Danger, and Dead Batteries: User Research War Stories
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Thank you for tuning in! If you liked what you saw and want more ...
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... please leave us a review on Apple Podcasts (or wherever you listened).
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