Why should researchers stop focusing on problems and start focusing on people? What is important for user researchers to know about bias (their bias)? And why does Steve have a museum of foreign groceries in his home? In this episode we take a deep-dive with Steve Portigal into how he thinks about research, the struggles he sees internal research teams going through, and how heās adapting to changes in the industry.
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Steve is one of the most experienced, effective and well known user researchers on the planet. In his 20+ years as Principal of Portigal Consulting, he has run research studies - interviewing hundreds of people - for organisations such as eBay, Hewlett-Packard, Microsoft, Nike, PayPal, and Sony. Steveās a regular blogger and podcaster, as well as the author of two widely praised books on user research - āInterviewing Usersā and āDoorbells, Danger, and Dead Batteriesā.Ā
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Find Steve here:
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Listen to Seveās podcast - Dollars to Donuts:Ā
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Treat yourself to a copy of Steveās booksā¦
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Interviewing Users: How to Uncover Compelling Insights
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Doorbells, Danger, and Dead Batteries: User Research War Stories
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