Tuesday Oct 31, 2023

Alla Weinberg - Designing a Culture of Safety

Alla Weinberg constructively unpacks unsafe workplace cultures, shares her thoughts on how we can change them, and why we should do just that.

Highlights include:

  • Why is the opposite of fear safety and not courage?  
  • What do you focus on first when changing a culture?
  • How can people read between the lines to better understand a culture?
  • What have corporations forgotten about the humans that work for them?
  • Can you create safety only as long as you don’t make your boss look bad?

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Who is Alla Weinberg?

Alla is the CEO and Culture Designer at Spoke & Wheel, the specialised culture design company that she founded in 2019.

Through Spoke & Wheel, Alla provides culture consulting and leadership development expertise to companies like Docusign, Uber, Salesforce, Target and Zendesk; helping them to create work environments where people can think, collaborate, and innovate.

Alla is also a Principal of Design Operations at Harmonic Design and before starting Spoke & Wheel, she worked in executive leadership development and learning and development at Salesforce, in the Bay Area.

The author of “A Culture of Safety”, Alla has leveraged her own personal experience, that of others and the latest research in neuroscience to produce an actionable guide for leaders who want to create safer and more innovative work places.

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Find Alla here:

LinkedIn: https://www.linkedin.com/in/allaweinberg/
Website: https://www.spokeandwheel.co/

Alla’s talks:

Culture Design: 
https://youtu.be/pae7HHdwdqY

Fear: The Human Barrier to Innovation:
https://vimeo.com/752662160

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Hosted by Brendan Jarvis:

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