Amy Bucher, PhD and Geoff Alday - Integrating Behavioural Design & Product Design

Amy Bucher and Geoff Alday unpack how they’re integrating their behavioural and product design practices, the ethical considerations of applying behavioural design to AI, and how designers can apply the COM-B model to change user behaviour.

Highlights include:

⭐ How is designing for behaviour change different to other forms of design?
⭐ What are the ethics governing your AI-infused product design decisions?
⭐ How have you integrated product design with behavioural design?
⭐ Has Government use of coercion worked to increase vaccine uptake? 
⭐ What is the COM-B model and how can designers us it to affect behaviour?

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Who is Amy Bucher?

Amy is the Chief Behaviour Officer at Lirio, makers of the world-leading behaviour change AI platform that unites behavioural science with artificial intelligence. 

Before joining Lirio, Amy was the Vice President of Behaviour Change Design at Mad*Pow. 

Amy is also the author of “Engaged: Designing for Behaviour Change”, published in 2020 by Rosenfeld Media. 

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Who is Geoff Alday?

Geoff also works at Lirio, where he is the Director of Product Design.

Before Lirio, Geoff was the Director of Product Design at Ruby, a financial services startup, and at Watershed, a learning analytics platform. He was also Product Design Lead at Emma, the well-known email marketing and automation platform. 

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Find Amy here:

LinkedIn: https://www.linkedin.com/in/amybucher/
Twitter: https://twitter.com/amybphd
Website: https://www.amybucherphd.com/

Find Geoff here:

LinkedIn: https://www.linkedin.com/in/geoffalday/
Twitter: https://twitter.com/geoffa
Website: https://www.geoffalday.com/

And Lirio:

LinkedIn: https://www.linkedin.com/company/lirio/
Twitter: https://twitter.com/lirio_llc
Website: https://lirio.com/

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/