Greg Petroff - Practical Executive Design Leadership

Greg Petroff discusses the practicalities of executive design leadership, why he believes in ‘make to think’, and the ins-and-outs of working with product and engineering.

Highlights include:

• How much advocacy for design is too much?
• Why do you prefer project-based teams over product-based teams?
• How do you align the engineering, product and design organisations?
• How have your recent experiences in the labour market changed you?
• What does effective compromise look like in enterprise software design?

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Who is Greg Petroff?

A 25 year veteran of the design field, for the past 10 years Greg has led significant design organisations at some of the world’s largest and most recognisable companies. 

Until recently, he was the vice president and chief design officer of Cisco Secure, where he led the design innovation and transformation of one of the world’s largest cybersecurity solutions providers.

His highlight reel also includes being the chief experience officer at GE Digital, managing director of Google Cloud, vice president and global head of design at ServiceNow, and senior vice president of design at Compass.

One of the early members of our emerging field, Greg is a founding board member of the Interaction Design Association, where he also contributed as the treasurer and as an early conference chair. 

A generous contributor to the field, Greg has shared his insights on stages across the world, including at TedX, the Interaction conference, UX Australia, Enterprise UX, and on the most-excellent Finding Our Way podcast.

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Find Greg here:

LinkedIn: https://www.linkedin.com/in/gpetroff/ 
X: https://twitter.com/gpetroff

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