Noam Segal, PhD - When Good Democratisation Goes Bad

Noam Segal shares his early experiences working for the Israeli military, whether democratisation has been positive for UX, and the importance of telling a good story.

Highlights include:

What makes for an impactful research story?
Why is NPS the worst thing to happen to UX research?
Has the democratisation of UX research been a good thing?
Has UX become less innovative since becoming part of enterprise?
Why is it important for people in tech to believe in magic?

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Who is Noam Segal?

Noam is a Research Manager at Meta, where he’s building a modern, progressive, and impactful research team to support product people working on Facebook’s newsfeed. He also leads several key initiatives within Meta’s Qualitative Centre of Excellence.

Before Meta, Noam was the Head of Health Research at Twitter. He has also been a Director of User Research at Wealthfront, a Product Research Manager at Intercom and a Lead Experience Researcher at Airbnb.

Outside of his day-job, Noam mentors UXers on ADPList and UX Coffee Hours and shares his knowledge on the Learners platform and on Maven, where he hosts two courses: “The Missing Foundations of UX Research” and “The Research Storyteller”.

Noam is also active on his YouTube channel, UX Quests, where he hosts a series of conversations with UX research leaders about UX research.

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Find Noam here:

LinkedIn: https://www.linkedin.com/in/noamsegal/
Website: http://uxquests.com/
Store: https://uxquests.shop/
Twitter: https://twitter.com/noamseg
YouTube: https://www.youtube.com/@UXQuests
ADPList: https://adplist.org/mentors/noam-segal

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