Brave UX with Brendan Jarvis 🇺🇦

Janelle Estes - How to Walk the Customer-Centered Talk

Janelle Estes shares the importance of executive leadership staying connected to customers, and what the best design leaders are doing to successfully scale design research.
Highlights include:
⭐ What do UX researchers need to let go of?⭐ How can researchers navigate pushback against qualitative research?⭐ What are the best companies doing to run UX research at scale?⭐ How important is it for senior management to come face-to-face with customers?⭐ What are the dangers of unmoderated research?
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Who is Janelle Estes?
Janelle is the Chief Insights Officer at UserTesting, the human insights platform that helps companies to see the world through their customers’ eyes.
At UserTesting, Janelle is the voice of the industry and has significant influence on the product's strategy, key customer relationships, and the definition and delivery of the businesses services. 
Before joining UserTesting in 2014, Janelle was a Senior User Experience Consultant at the famous UX consulting company, Nielsen Norman Group. There, Janelle designed and ran hundreds of qualitative and quantitative studies.
The proud co-author of the book “User Tested” where, alongside Andy MacMillan (UserTesting’s CEO), Janelle shares the stories of how the world’s best companies are using human insight to create great experiences.
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Find Janelle here:
LinkedIn: https://www.linkedin.com/in/janelleestes/Twitter: https://twitter.com/janelle_estesWebsite: https://www.janelleestes.com/
Janelle’s book:
User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences:https://amzn.to/3IxUm1d
User Testing:
Website: https://www.usertesting.com/Podcast: https://www.usertesting.com/resources/podcasts
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Benny Zuffolini - Working in Design: A Neurodiverse Perspective

Benny Zuffolini bravely breaks down how she's navigating enterprise as a neurodiverse design leader, and shares a formative realisation from facilitating her first design sprint. 
Highlights include:
⭐ Should people treat you differently when they find out that you’re autistic?⭐ Why don’t you wish you were diagnosed as being neurodiverse earlier?⭐ How important is it for people to tell each other the stories they’re telling themselves?⭐ Are you concerned that being open about neurodiversity may lead to discrimination?⭐ What have you learned about effectively facilitating workshops with senior stakeholders?
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Who is Benny Zuffolini?
Benny is a Product Design Director at Pearson, a 176 year old world-leading education company that’s helping people to achieve their potential through physical and digital learning and assessment experiences.
Prior to Pearson, Benny was the Head of Design and Experience at Zego, a UK-based insurtech startup that simplifies the way businesses insure their vehicles.
Benny was also the UX Manager at Vonage, where she was credited as one of two design leaders that enabled the successful creation and rollout of a design system that unified the company’s digital product experience, and brought greater efficiency and scalability to design efforts.
Recently diagnosed with autism, Benny has been actively raising awareness of neurodiversity and its many unique aspects and advantages in the workplace. 
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Find Benny here:
LinkedIn: https://www.linkedin.com/in/bennyzuffolini/Twitter: https://twitter.com/benny_bzWebsite: https://bennypad.com/
The Ladder of Inference:https://www.mindtools.com/pages/article/newTMC_91.htm
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
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YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Amy Jiménez Márquez - Navigating Design Leadership’s Pivotal Moments

Amy Jiménez Márquez shares her story from designer to design leader, what it was like to design Alexa’s personality, and what’s important when leading people in tough times. 
Highlights include:
⭐ How did you navigate the move into design management? ⭐ Can leaders afford to be outwardly less than their best during hard times?⭐ What was it like meeting Captain Jean Luke Picard (Sir Patrick Stewart)?⭐ What prevents Alexa from defending herself when she’s being abused?⭐ What were the principles you used when designing for Alexa?
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Who is Amy Jiménez Márquez?
Amy is a Design Director at Compass, a real estate technology company that’s on a mission to help everyone find their place in the world. 
Before Compass, Amy invested four an a half years at Amazon, most of which was as the UX Design Manager for Alexa’s personality. A role that would see her team launch adaptive personalities for celebrities, like Samuel L. Jackson, as well as the “Hey Disney!” assistant. 
What a job!
Prior to Alexa, Amy worked on the Amazon Flex design team, where she was the Senior UX Design Lead, helping to improve the delivery driver experience in what became a $20 billion plus global logistics platform.
A generous contributor to the global UX community, Amy is the Owner and Publisher of Boxes and Arrows, a thoughtful peer-written publication that’s devoted to provoking thinking and pushing limits when it comes to the practice, innovation, and discussion of design.
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Find Amy here:
LinkedIn: https://www.linkedin.com/in/amymarquez/Twitter: https://twitter.com/amymarquezWebsite: https://amymarquez.com/
Boxes and Arrows:
Website: https://boxesandarrows.com/Twitter: https://twitter.com/boxesandarrowsLinkedIn: https://www.linkedin.com/groups/22206/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Amy Bucher, PhD and Geoff Alday - Integrating Behavioural Design & Product Design

Amy Bucher and Geoff Alday unpack how they’re integrating their behavioural and product design practices, the ethical considerations of applying behavioural design to AI, and how designers can apply the COM-B model to change user behaviour.
Highlights include:
⭐ How is designing for behaviour change different to other forms of design?⭐ What are the ethics governing your AI-infused product design decisions?⭐ How have you integrated product design with behavioural design?⭐ Has Government use of coercion worked to increase vaccine uptake? ⭐ What is the COM-B model and how can designers us it to affect behaviour?
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Who is Amy Bucher?
Amy is the Chief Behaviour Officer at Lirio, makers of the world-leading behaviour change AI platform that unites behavioural science with artificial intelligence. 
Before joining Lirio, Amy was the Vice President of Behaviour Change Design at Mad*Pow. 
Amy is also the author of “Engaged: Designing for Behaviour Change”, published in 2020 by Rosenfeld Media. 
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Who is Geoff Alday?
Geoff also works at Lirio, where he is the Director of Product Design.
Before Lirio, Geoff was the Director of Product Design at Ruby, a financial services startup, and at Watershed, a learning analytics platform. He was also Product Design Lead at Emma, the well-known email marketing and automation platform. 
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Find Amy here:
LinkedIn: https://www.linkedin.com/in/amybucher/Twitter: https://twitter.com/amybphdWebsite: https://www.amybucherphd.com/
Find Geoff here:
LinkedIn: https://www.linkedin.com/in/geoffalday/Twitter: https://twitter.com/geoffaWebsite: https://www.geoffalday.com/
And Lirio:
LinkedIn: https://www.linkedin.com/company/lirio/Twitter: https://twitter.com/lirio_llcWebsite: https://lirio.com/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Debbie Levitt - Strengthening and Protecting the Practice of UX

Debbie Levitt pulls no punches as she dismantles bizarre UX job descriptions, over-promising UX boot camps, and UX practices that she believes are unknowingly sabotaging the discipline.
Highlights include:
⭐ Is the practice of UX at odds with the process of Agile?⭐ How do you grow appreciation for UX without evangelising?⭐ What important things are students not getting from most UX bootcamps?⭐ How should UX professionals work with other specialists without ceding status?⭐ What do “unreasonable and bizarre” UX job descriptions represent?
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Who is Debbie Levitt?
Debbie is the CXO of Delta CX, the business transformation, CX and UX consulting firm through which she helps organisations to improve customer satisfaction, predict and mitigate business risk. It’s also the name of the channel that Debbie hosts on YouTube, where she helps CX and UX leaders to better understand and contend with some of the day-to-day challenges they face
Debbie’s book, “DevOps ICU”, and its associated training teaches non-CX people about CX, why it’s done by specialists, and how to integrate it into their teams and processes. And in late 2019 - that’s pre-pandemic - Debbie also published the appropriately titled “Delta CX: The Truth About How Valuing Customer Experience Can Transform Your Business”.
As a consulting UXer, Debbie has worked for Fortune 500 businesses, such as Sony and Wells Fargo, as well as a range software companies, startups, and digital agencies, including Constant Contact, ROI DNA, and Razorfish.
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Find Debbie here:
LinkedIn: https://www.linkedin.com/in/debbielevitt/ Website: https://DeltaCX.com/ Training: https://deltacx.academy/ Twitter: https://twitter.com/Delta_CX YouTube: https://www.youtube.com/c/DeltaCX
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Natalie Hanson, PhD - Design Leadership: Practice, Patience and Pride 🏳️‍🌈

Natalie Hanson encourages design leaders to play the long-game, challenges designers to be less myopic, and shares the struggle of stepping back from work to focus on her health.
Highlights include:
⭐ Why is it important for design leaders to be patient and persistent?⭐ How do you tell someone they’re not ready for what they’ve asked for?⭐ Should other people in our organisations care about users?⭐ How did Christian Madsbjerg, founder of ReD Associates, help you? ⭐ When and how do you make the case for user research?
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Who is Natalie Hanson?
Natalie is a Principal at ZS, a 12,000 strong global professional services firm with more than 35 years of experience delivering products that create customer and company value. 
At ZS, Natalie leads a global human-centred design, research and engineering team of over 250 people. Out and proud since 1986, she is also the executive sponsor of ZS’ global LGBTQ+ community.
Before joining ZS, Natalie was the Senior Director of Strategic Programs & UX Consulting at SAP, where she oversaw a portfolio of programs within the Knowledge Management function.
Natalie is also the founder of AnthroDesign, a community of people working in UX and using ethnographic methods, Natalie has worked tirelessly for the past 20 years to bring people from across design and anthropology together.
Her efforts have helped to spawn the EPIC conference, which aims to advance the value of ethnography in industry, as well and a number of books.
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Find Natalie here:
LinkedIn: https://www.linkedin.com/in/nataliehanson/Twitter: https://twitter.com/ndhanthroWebsite: https://nataliehanson.com/
AnthroDesign:
Website: https://anthrodesign.com/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Lada Gorlenko 🇺🇦 - Engaging Stakeholders in UX Research (episode #37 from the archive)

This is a special archived episode of Brave UX.
Lada Gorlenko speaks about high-stress research environments, how to effectively engage wth senior executives, and where great enterprise UXers come from.
Highlights include:
⭐️ How do you help your team to let go of perfectionism?⭐️ Is enterprise UX boring compared to consumer UX?⭐️ What did you learn studying murderers and drug offenders?⭐️ How do you involve executives effectively in research? ⭐️ What are we not talking enough about in UX Research?
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Who is Lada Gorlenko?
Lada is a Senior Director of Research at MURAL, the digital workspace for visual collaboration that’s experienced some crazy growth during the COVID-19 pandemic.
Prior to joining MURAL, Lada was the Director of Experience Research at Smartsheet, where she architected and enabled an organisation-wide customer-obsessed culture, while managing a team of UX researchers that supported 15 product pillars and multiple business units. 
An organisational psychologist by training, Lada’s research career began by working on programmes for the European Commission and European Union, before moving into Enterprise UX, where she started out as a VR Designer for British Telecom in the very-early 2000s. 
It was during this time that Lada also co-founded the Interaction Design Association (IxDA), which grew to over 120,000 members.
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Find Lada here:
LinkedIn: https://www.linkedin.com/in/ladagorlenko/
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Follow us on our other social channels for more great Brave UX content!
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Host: Brendan Jarvishttps://www.linkedin.com/in/brendanjarvis/

Sam Ladner, PhD - Better Insights Through Mixed Methods Research

Sam Ladner explores the tension inherent in mixed methods research, why people get so emotional about identity, and the importance of interpretive flexibility in tech. 
Highlights include:
⭐ How do the statues on Rapa Nui (Easter Island) illustrate other ways of knowing?⭐ What two philosophical positions are at odds in mixed-methods research?⭐ How can researchers become more comfortable engaging with stakeholders?⭐ What is interpretive flexibility and how does it apply to technology?⭐ Why are you uncomfortable with a strictly Western way of knowing?
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Who is Sam Ladner?
A sociologist by training, Sam specialises in ethnographic research, design thinking, and strategic foresight, and she has over 15 years of applied research experience, helping companies to uncover the human side of workplace technology.
Currently a Senior Principal Researcher at Workday, Sam is focusing her efforts on understanding how work is changing, and building that insight into Workday’s products.
Before joining Workday, Sam was a Principal UX Researcher at Amazon, where she was the founding researcher for the AI-infused Echo Look. Sam also invested several years at Microsoft, where she worked on Cortana, Windows 10, Microsoft Office, Xbox, and HolloLens.
Highly skilled in both qualitative and quantitative research methods, Sam recently published her second book, “Mixed Methods, a short guide to applied mixed methods research”, which is essential reading for anyone wanting to understand and apply mixed methods in their practice. 
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Find Sam here:
LinkedIn: https://www.linkedin.com/in/sladner/Twitter: https://twitter.com/sladnerWebsite: https://www.samladner.com/
Books:
Mixed Methods - A Short Guide to Applied Mixed Methods Research: https://www.mixedmethodsguide.com/
Practical Ethnography - A Guide to Doing Ethnography in the Private Sector: http://www.practicalethnography.com/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Laura Kalbag - Accessible, Inclusive, and Ethical Design

Laura Kalbag calls on businesses using people’s data for profit to examine the ethics of that model, and talks practical inclusive design and digital accessibility.
Highlights include:
⭐ How are accessibility and inclusive design different?⭐ What does the inaccessible state of the web say about technologists?⭐ What’s wrong with companies profiting from our behavioural data?⭐ Why have you gone to great lengths to live up to your values?⭐ What can we do to help our organisations to make more ethical decisions?
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Who is Laura Kalbag?
Laura is a designer and developer, as well as the Co-Founder of the Small Technology Foundation, a two-person and one-husky, not-for-profit, that strives for a more ethical, more private, and more just technology industry.
From 2016 until December 2021, the Small Technology Foundation made and supported Better, a digital privacy tool for Safari - across Apple’s operating systems.
Laura is also a passionate proponent for creating a web that is inclusive and accessible. In 2017 she published her first book, “Accessibility for Everyone”, through A Book Apart.
The book is a guide to the accessibility landscape. Helping people to understand disability and impairment challenges; get a handle on important laws and guidelines; and to learn how to plan for, evaluate, and test accessible design.
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Find Laura here:
LinkedIn: https://www.linkedin.com/in/laurakalbag/Twitter: https://twitter.com/LauraKalbagWebsite: https://laurakalbag.com/
Small Technology Foundation:
Website: https://small-tech.org/Email: hello@small-tech.org
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Surya Vanka - Wielding the Transformative Power of Design

Surya Vanka brings his hallmark energy to this conversation about the power of design, the challenges the field faces, and how he’s using Design Swarms to ignite creativity.
Highlights include:
⭐ Why is your mission, “to unleash the design thinker in every person”?⭐ How is the democratisation of design helping and hurting the field?⭐ What can seasoned designers learn from design’s growth?⭐ What is keeping people’s creativity leashed?⭐ Why is inclusive design important?
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Who is Surya Vanka?
Surya is a design innovator with over 25 years of hands-on experience bringing the design of physical and digital products to life. And through Authentic Design, the studio he founded in 2014, he is on a mission to unlock the creative potential of everyone on the planet.
One of the ways Surya is doing that is through Design Swarms - a democratic design approach - used by organisations like the Clinton Global Initiative, the United Nations, and Global Humanitarian Lab, to help tackle a variety of wicked problems, including the Opioid Epidemic, Domestic Violence, Water Borne Diseases, Digital Equity, and Ocean Pollution. 
Before founding Authentic Design, Surya was a Director of User Experience at Microsoft, based at the Redmond campus. There, he led multiple design teams, including the enterprise-wide design excellence team, and was a key contributor to Microsoft’s experience-led renewal.
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Find Surya here:
LinkedIn: https://www.linkedin.com/in/suryavanka/Twitter: https://twitter.com/suryavanka
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/