Brave UX with Brendan Jarvis 🇺🇦

Tracy McGoldrick - Running Research Ops at a Grand Scale

Tracy McGoldrick talks about the challenges of building a Research Ops practice that supports over 100 UX researchers, and how IBM’s increasing the impact of design.
Highlights include:
⭐ How do you know if Research Ops is doing a good job?⭐ What is the biggest misconception people have about Research Ops?⭐ How has GDPR and CCPA impacted the Research Ops practice?⭐ Why is IBM investing hundreds of millions of dollars into design?⭐ How did you make your massive research repository easy to use?
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Who is Tracy McGoldrick?
Tracy is the Head of UX Research Ops and Design Eminence at IBM in Austin Texas, where she is currently creating the infrastructure to help accelerate IBM’s Cloud and Cognitive Software research practice. 
A passionate evangelist for User Experience and Design Thinking, Tracy actively works with all aspects of IBM’s business to grow the relationships and culture that develop awareness, appreciation, and ability in human-centred design practices.
Before joining IBM in 2017, Tracy was the Head of Global Photography and CG Imaging at Dell Technologies. There, she led the talented teams who created visual assets for the company, while also running the operational aspects that supported them. 
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Find Tracy here:
LinkedIn: https://www.linkedin.com/in/tracymcgoldrick/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Mikkel Michelsen - Designing for Mission Critical Systems

Mikkel Michelsen takes us into the world of UX design for mission critical systems (including the F-35), where users’ lives are quite literally in the hands of the designer.
Highlights include:
⭐ Did you get to fly in an F-35?⭐ How did it feel to design systems that had direct impact on human life?⭐ How did you involve users in the design of mission critical systems?⭐ How do design for the unpredictability of people in high-stress situations?⭐ How do you manage being both a PM and a Lead UX designer?
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Who is Mikkel Michelsen?
Mikkel is a Product Manager and Lead UX Designer at Systime Solutions, a division of Gyldendal, Scandinavia’s largest publisher. 
Before Systime, Mikkel was the Chief UX Designer at Danske Bank, the largest bank in Denmark. He has also held other senior design roles, such as the Head of UX at WhiteAway Group, and Lead UX Designer at eBay Scandinavia. 
But, it was Mikkel’s work at Systematic, a provider of mission critical technology solutions, that really caught my attention. During nearly 8 years there, Mikkel designed some of the critical systems within the F-35 fighter jet, as well as other defence and healthcare experiences.
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Find Mikkel here:
Website: https://nielsmikkel.com/LinkedIn: https://www.linkedin.com/in/mikkelm/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Eva PenzeyMoog - Design for Safety: Considering the Unhappy Path

Eva PenzeyMoog shines a light on how digital products are being used to enable domestic violence, and what we can do to protect our most vulnerable users.
Highlights include:
⭐ What is domestic violence and how does it show up?⭐ How is technology being weaponised by domestic abusers?⭐ Why can’t our users be solely responsible for their own safety?⭐ How can designers use archetypes to help safely shape their products? ⭐ How can leaders help their teams to design for safety safely?
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Who is Eva PenzeyMoog?
Eva is the founder of The Inclusive Safety Project and the author of Design for Safety, a brand new book that shows us how we can prevent our work from being weaponised for interpersonal harm, and protect and empower our most vulnerable users.
Alongside her consulting practice, Eva is a Principal Designer at 8th Light, a leading Chicago-based software design and development agency. 
Previously, Eva was volunteer domestic violence educator and rape crisis counsellor, spending time with survivors of sexual assault in emergency rooms, making sure they felt supported and understood their options, while advocating for their positive treatment by medical and law enforcement professionals.
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Find Eva here:
LinkedIn: https://www.linkedin.com/in/evapenzeymoog/Website: https://evapenzeymoog.com/Twitter: https://twitter.com/epenzeymoog/
Design for Safety:https://abookapart.com/products/design-for-safety
The Inclusive Safety Project: https://www.theinclusivesafetyproject.com/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Amy Santee - Money, Ethics, and Building a Meaningful UX Career

Amy Santee encourages us to take control of our careers, to take action when we see something that’s not right, and to realise we have more power than we think we do.
Highlights include:
⭐ Are jobs in UX and other ares of HCD bullshit jobs?⭐ Why did you write and publish your own code of ethics?⭐ How do you help people to establish useful career goals?⭐ What should people considering a career change to think about?⭐ What can people do when they see something that’s not right at work?
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Who is Amy Santee?
Amy is a Career Strategist & Coach for User Experience Professionals, who want to navigate their own path to success and impact the world for the better. 
Through her coaching practice, Amy has helped clients who work at (and have landed jobs at) a wide range of organisations, including Sony, Google, Github, Peloton, Mayo Clinic and the Government of Canada.
Amy’s own career journey has been quite the story, moving from Anthropology in academia, to in-house UX research roles at companies like State Farm Insurance and eBay, where she was a Senior Design Researcher. 
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Find Amy here:
LinkedIn: https://www.linkedin.com/in/amysantee/Website: https://www.amysantee.com/Blog: https://anthropologizing.com/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Dan Balcauski - Understanding What Customers Value and Why

Dan Balcauski makes product positioning and pricing easy to understand, and shares techniques for uncovering what customers value and are willing to pay for. 
Highlights include:
⭐ What is product positioning and why does it matter?⭐ How do you know if your product has great positioning?⭐ Why is it so difficult for companies to build what customers value?⭐ How do you determine what a customer’s willingness to pay is?⭐ What can researchers and designers do to increase their impact? 
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Who is Dan Balcauski?
Dan is the Founder and Principal Consultant of Product Tranquility, where he helps high-volume B2B SaaS CEO’s to dispel the pricing and packaging illusions that prevent new products from growing to their potential.
A reformed software engineer, that went on to earn an MBA from Northwestern University’s Kellogg School of Management, and become a Head of Product, Dan knows a thing or two about what it takes to create products that serve users and deliver on business objectives.
Dan’s product leadership experience has included time as the Product Strategy Principal at SolarWinds, a cloud platform for DevOps. Dan was also the Head of Product at LawnStarter, an Austin Texas based platform that connects consumers to lawn service professionals.
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Find Dan here:
LinkedIn: https://bit.ly/B11vgDTwitter: https://twitter.com/dan_balcauskiWebsite: https://www.producttranquility.com/Blog: https://bit.ly/3GSeaNc
Understanding the Jobs to be Done by Bob Moesta:https://youtu.be/f2l75aAJo44
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Ruth Brown - Seeing Our Blindspots, Bad Habits and Bullshit

Ruth Brown dives deep into group polarisation, challenging us to get out of our echo chambers and to practice the empathy that we preach.
Highlights include:
- Do we still need insiders to call out uninclusive behaviour? - How does our need to be perfect reinforce unhelpful binary perspectives?- How do designers suffer from group polarisation?- Why do companies find it difficult to be truly human-centred?- Is it the job of designers to make the world a better place?
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Who is Ruth Brown?
Ruth is currently a Senior Design Strategist at ANZ, Aotearoa New Zealand’s largest bank. The bank is so large that it employs a fifth of all people who work in finance and holds roughly a third of the country’s home loans on its books.
Before joining ANZ, Ruth was the General Manager of Design Research at Xero, makers of beautiful online accounting software, and arguably New Zealand’s most successful product company, with nearly 3 million subscribers and revenues of over $600M US.
Ruth also invested 8 years at Trade Me, New Zealand’s equivalent of eBay, where she was the Head of User Experience, and later the Head of People Research.
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Find Ruth here:
LinkedIn: https://bit.ly/B11vgD
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Indi Young - Listening Deeply to Understand the Problem Space

Indi Young challenges us to unlock the potential of the problem space, to be business-wise when engaging with stakeholders, and to listen deeply to learn peoples’ purposes.
Highlights include:
- Why are we so obsessed with solutions in software?- What do we need to ask ourselves before running research?- Can we expect business stakeholders to trust qualitative data?- What does it mean to listen deeply and why is it important?- Is Big Tech morally bankrupt?
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Who is Indi Young?
Indi is an independent qualitative data scientist, problem space researcher, coach and consultant. She’s also a globally recognised leader in inclusive product strategy and author, and if you’ve used opportunity maps and mental model diagrams - you can thank Indi.
Her books, Practical Empathy and Mental Models, have helped design and product people around the world to create more human-centred experiences and to understand - in practical terms - what it means to put people before technology.
Before becoming an independent consultant, Indi was a founding partner of Adaptive Path, one of North America’s most well known user experience agencies.
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Find Indi here:
LinkedIn: https://www.linkedin.com/in/indiyoung/Twitter: https://twitter.com/indiyoung/Website: https://indiyoung.com/
Indi’s books:
📙 Practical Empathy - For Collaboration and Creativity in Your Work:https://indiyoung.com/books-practical-empathy/
📗 Mental Models - Aligning Design Strategy with Human Behaviour:https://indiyoung.com/books-mental-models/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Introducing Brave UX with Brendan Jarvis

Unpacking the stories, learnings and expert advice of world-class UX, design and product management professionals, Brendan Jarvis is on a mission to help you to create better products.

Lisa Maria Marquis - The Harm Hiding in Our Information Architectures

Lisa Maria Marquis encourages us to be better designers by thinking more deeply about the decisions we’re making and their potential for harm.
Highlights include:
⭐ What are some harmful IA decisions that we're making?⭐ Why is Information Architecture undervalued and under-practiced?⭐ How do we actively build a safe and trusting relationship with users?⭐ Why do gender categories cause some people to lose their minds?⭐ Is it possible for us to completely avoid our work causing harm?
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Who is Lisa Maria Marquis?
Lisa is the Principal of The Future is Like Pie, an independent Information Architecture and Content Strategy consultancy that’s on a mission to make it easier for people to find, understand, and act on information on the web.
Through her consultancy, Lisa regularly works with well-known agencies, such as Happy Cog and Brain Traffic. She also works directly with organisations such as Autodesk, the University of California, and Egghead.io.
Lisa is also the author of Everyday Information Architecture, an amazing book that shows you how to leverage the principles and practices of IA, and the Managing Editor of A Book Apart, a highly respected publisher of books for designers, developers and content creators.
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Find Lisa here:
LinkedIn: https://www.linkedin.com/in/redsesame/Twitter: https://twitter.com/redsesame/ Website: https://thefutureislikepie.com/
Lisa’s book:
Everyday Information Architecture:https://abookapart.com/products/everyday-information-architecture
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Jane Austin - From Designer to Executive Design Leader

Jane Austin speaks openly about the twists and turns of her journey from designer to executive-level design leader, and reminds us that it’s okay to be both vulnerable and assertive. 
Highlights include:
- How do you help people to be more comfortable with being wrong?- Why is it important to find your voice as a design leader?- How does “strong opinions loosely held” work in practice?- Why is it so important to do qualitative UX research?- How are you helping other women to succeed in the business world?
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Who is Jane Austin?
Jane is the Chief Experience Officer at Digitas UK, where she’s been charged with creating best-in-class connected experiences for the agency’s clients.
Before Digitas, Jane was the Chief Design Officer for Flo Health, the company behind one of the world’s most popular apps for helping women to take control of menstruation. 
From late 2018 to late 2020, Jane was the Director of Product Design at Babylon Health, where she led a global team of 100 talented designers, researchers, content specialists, product and operations people.
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Find Jane here:
LinkedIn: https://www.linkedin.com/in/msjaneaustin/Twitter: https://twitter.com/msjaneaustin
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/