Brave UX with Brendan Jarvis 🇺🇦

Don Norman, PhD - Design for a Better World

Don Norman shares what's important to him right now, why stupid questions matter, what it means to design for a better world, and why he’s okay with changing his mind.
Highlights include:
Why are our users not who we think they are?
What needs to change and what can stay the same?
Why did it take you so long to change your focus?
Should change be incremental or wholesale?
How does design dogma distract us?
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Who is Don Norman?
Don is the Co-Founder and a member of the Executive Committee of Future of Design Education, where he is helping to shape a global effort that will provide an in-depth, evidence-driven, academic foundation for future generations of designers.
Back In 1998, Don Co-Founded the influential Nielsen Norman Group with Jakob Nielsen, from which he has also recently retired and was awarded the title of Principal Emeritus. 
Prior to co-founding NNG, Don invested five years at Apple, starting in 1993 in the role of Apple Fellow, as a User Experience Architect - the first use of the phrase User Experience in a job title - before becoming the Vice President of the Advanced Technology Group. 
Until December 2020, Don was the Founding Director of Design Lab at the University of California, San Diego, an initiative he started in 2014 to focus on complex socio-technical issues . For his contribution he was honoured with the title Director Emeritus.
Don is a Board Member Emeritus of the Institute of Design, a former IDEO Fellow, a member of the National Academy of Engineering, and a fellow of the American Academy of Arts and Sciences.
He has also spoken in boardrooms and on stages across the globe, and has written over a dozen books, of which “Design of Everyday Things” is his best known. But it his upcoming book, “Design for a Better World”, that, perhaps, he hopes will be of most consequence.
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Find Don here:
LinkedIn: https://www.linkedin.com/in/donnorman/
Twitter: https://twitter.com/jnd1er
Website: https://jnd.org/
A couple of Don’s books:
Design for a Better World: Meaningful, Sustainable, Humanity Centered - https://amzn.to/3Awhcp3
The Design of Everyday Things: Revised and Expanded Edition - https://amzn.to/3OkPYXU
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/

Kate Rutter - Cultivating a Culture & Career of Creativity

Kate Rutter shares her thoughts on finding work in a challenging economy, how to design for great creative exchanges, and why she pushes back against authority.
Highlights include:
⭐ How have you pushed back against overly rigid hierarchies?⭐ Why did you take a part-time retail job at a retail store?⭐ How does the quality of the question influence the quality of the idea?⭐ Why isn’t UX overly kind to late career-stage practitioners?⭐ How are great creative exchanges like great sex?
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Who is Kate Rutter?
Kate is a Senior Adjunct Professor at California College of the Arts, where, for the past five years, she’s been teaching undergraduates creativity and storytelling, and masters’ students the foundations of experience design.
She is also the Principal of Intelleto, the consulting practice through which she creates and facilitates visual explanations that make complex ideas simple, memorable and shareable.
Before starting Intelleto, Kate pioneered the UX learning track at Tradecraft, an immersive learning program for product designers. She also co-founded the online education company Luxr.co, that helped early-stage entrepreneurs to find product/market fit.
During her 20 years in the field, she’s been a very generous contributor, including sharing her knowledge since 2015 through the “What’s Wrong with UX” podcast, which she co-hosts alongside her good friend, Laura Klein. 
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Find Kate here:
LinkedIn: https://www.linkedin.com/in/katerutter/Twitter: https://twitter.com/katerutterWebsite: http://intelleto.com/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Mauro Porcini - The Human Side of Innovation

Mauro Porcini shares how designers can rise to the top, the dangers of associating your self-worth with work, and why he’s changing the status quo from the inside.
Highlights include:
⭐ Why do you run towards the fire?⭐ How has the focus changed since becoming a father?⭐ What gives you the right to talk about love with business people?⭐ Why have you disassociated your personal worth from your work?⭐ What does it take to scale human-centred innovation across the globe?
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Who is Mauro Porcini?
Mauro is a Senior Vice President and the-first-ever Chief Design Officer of PepsiCo , the largest food and beverage company in North America and second largest in the world. At PepsiCo, Mauro and his team of 300 designers have been on a decade-long mission to infuse the corporation with a human-centred culture.
Before joining PepsiCo in 2012, Mauro invested 10 years at 3M, building out the business’ global design function. Something he appears to have been quite successful at, as he also became the company’s first-ever Chief Design Officer, with the CFO of The Wall Street Journal referring to him as, “… the man putting 3M on the design map.” 
Mauro’s second book, “The Human Side of Innovation: The Power of People in Love with People” has just been published. It is described as “… a manifesto for a genuine, authentic, and deeply humanistic approach to innovation, one that aims to create personal and social value first…”.
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Find Mauro here:
LinkedIn: https://www.linkedin.com/in/mauroporcini/Twitter: https://twitter.com/MauroPorciniWebsite: https://www.mauro-porcini.com/Instagram: https://www.instagram.com/mauroporcini/
Mauro’s books:
The Human Side of Innovation: The Power of People in Love with People -https://amzn.to/3FNaMVP
L’età dell’eccellenza: Innovazione e creatività per costruire un mondo migliore - https://amzn.to/3t56wcR
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Reginé Gilbert - Inclusive Design Isn’t Someone Else’s Job

Reginé Gilbert shares what it takes to create accessible experiences, how her students are helping NASA to hear a solar eclipse, and why inclusive design is everyones job.
Highlights include:
⭐ How are inclusive design and accessibility different, yet related?⭐ Why is disability not seen in the same light as other DE&I initiatives?⭐ What should people do to make the digital world more accessible?⭐ If big tech can’t do basic accessibility, what hope do we have?⭐ Why is it important to include people with disabilities in the design process?
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Who is Reginé Gilbert?
Reginé is an Industry Assistant Professor at New York University’s Tandon School of Engineering, where she is teaching the next generation of UX designers about the importance of accessibility and inclusive design - in both regular reality and cross-reality experiences.
Before joining NYU, Reginé was the Chief Creative Officer of Gilbert Consulting Group, where she advised organisations - large and small - on accessibility. She has also worked as User Experience Lead at Ralph Lauren and, prior to entering UX, was a Senior Product Manager at Michael Kors.
She is the author of the book “Inclusive Design for a Digital World: Designing with Accessibility in Mind”, an excellent starting point for anybody new to accessibility. Rumour has it that Reginé is also working on a new book called “Human Spatial Computing”, which will be published by Oxford University Press in 2023.
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Find Reginé here:
LinkedIn: https://www.linkedin.com/in/reginegilbert/Twitter: https://twitter.com/reg_ineeWebsite: https://reginegilbert.com/
XR City - Accessibility Subway Map:https://bit.ly/3STjLbZ
Reginé’s book:
Inclusive Design for a Digital World:https://amzn.to/3SVBCip
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Ryan Rumsey - Taking Your Design Career to the Next Level (episode #11 from the archive)

This is a special archived episode of Brave UX.
If you’re ready to challenge your assumptions about business, design and your career, then this is the episode for you. Ryan Rumsey gives us his perspective on some of the biggest issues facing design and designers, including:
⭐️ What is the crucial question do all designers need an answer for?⭐️ Why do designers find it difficult to articulate their value? ⭐️ What do successful design leaders do differently?⭐️ Why do designers feel uncomfortable about money?⭐️ What should you do if you feel stuck in your career?
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Who is Ryan Rumsey?
Ryan is an experienced designer and has held design leadership roles at Apple, EA, Nestle and USAA. He is the CEO and Founder of Second Wave Dive, a groundbreaking new design leadership training company that’s helping designers to level up their business skills and transform their careers. Ryan is also the author of an invaluable new book, published with InVision, called Business Thinking For Designers. 
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Find Ryan here:
LinkedIn: https://www.linkedin.com/in/ryanrumsey/Personal website: https://www.ryanrumsey.com/Company website: https://www.secondwavedive.com/Blog: https://www.ryanrumsey.com/writingMedium: https://medium.com/@ryanrumseyTwitter: https://twitter.com/ryanrumsey
Download a FREE copy of Ryan’s book…
Business Thinking for Designershttps://bit.ly/2LvDEIC
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Laura Klein - Maximising the Value of Lean UX (episode #13 from the archive)

This is a special archived episode of Brave UX.
Laura Klein reflects on the lessons learned from over 20 years of working in and consulting to Silicon Valley tech startups, including…
⭐️ Why do organisations resist UX research?⭐️ What needs to be in place to maximise the value of UX?⭐️ How did Eric Ries (author of The Lean Startup) shape her thinking? ⭐️ Do teams have to be happy to be effective in making great products?⭐️ What do user researchers need to understand about product managers?
Who is Laura Klein?
Laura is the Principal of Users Know and one of the most well known personalities in the worlds of UX and product. She has worked as a UX designer, product leader and engineer. Laura is the author of “UX for Lean Startups” and “Build Better Products” and the co-host of the podcast “What Is Wrong With UX”. Both of her books have had a profound impact on the way that product people go about creating value for users and their organisations.
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Find Laura here:
LinkedIn: https://www.linkedin.com/in/lauraklein2/Website: https://www.usersknow.com/Blog: https://www.usersknow.com/blogMedium: https://medium.com/@laurakleinTwitter: https://twitter.com/lauraklein
Listen to Laura’s podcast - What Is Wrong With UX: https://www.usersknow.com/podcast
Treat yourself to a copy of Laura’s books…
Build Better Products: A Modern Approach to Building Successful User-Centred Productshttps://bit.ly/3ssmLOP
UX for Lean Startups: Faster, Smarter User Experience Research and Designhttps://amzn.to/3dQCnHC
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Matt Watkinson - Whisky, Writing and the Willingness To Be Wrong

Matt Watkinson shares how he’s expanded his luck surface area, why it’s important to slow down and pay attention, and how to fight organisational ambiguity.
Highlights include:
⭐ What did the FBI want to learn about experience design?⭐ Why is ambiguity the biggest barrier to effective decision making?⭐ What made you conscious of your own ignorance?⭐ What gets in the way of people being willing to be wrong?⭐ Why is it important to be a host and not a guest?
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Who is Matt Watkinson?
Matt is the CEO and Co-Founder of Methodical, an experience design agency that helps customer-centred businesses to develop new products and services and to improve their existing programs and experiences, while delivering greater customer and commercial value.
He is also the author of two highly regarded books (soon to be three). His first, “The Ten Principles Behind Great Customer Experiences” put Matt on the map and his second, “The Grid: The Master Model Behind Business Success” was published in 2017, to critical acclaim.
Matt has been described by Rory Sutherland, the vice chairman of the Ogilvy & Mather group of companies, as “One of the deepest and most original business thinkers” he has ever come across. And it’s this depth and originality that has seen Matt invited to share his ideas at events for companies like Microsoft, Volkswagen, Salesforce, American Express, and Google.
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Find Matt here:
LinkedIn: https://www.linkedin.com/in/matt-watkinson/Twitter: https://twitter.com/mwtknsnWebsite: https://www.matt-watkinson.com/Company: https://www.methodical.io/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Jesse James Garrett - Flying the Jolly Roger While Sailing With the Navy

Jesse James Garrett reminds us that once we were pirates, encourages us to understand how soft-power works, and to know and be true to our red-lines.
Highlights include:
How are UX designers like classical composers?
What is the role of personal preference in design?
Should design leaders leave strategy to product leaders?
Is design leadership about actively resisting the status quo?
What have you learned as a result of the “no’s” in your career?
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Who is Jesse James Garrett?
Jesse is the Principal Leadership Coach of Intentional Associates, the executive design leadership coaching practice that he founded in 2020. And it’s through his coaching work that he is helping design leaders to develop the skills to lead with greater purpose, intention and creativity.
Many of you may know Jesse for his influential model from the year 2000, “The Elements of User Experience”, and his book of the same name. It’s this foundational thinking, at frontier of UX, that has helped to inform, inspire and enlighten multiple generations of UX designers.
Jesse was also a Co-Founder and Chief Creative Officer of Adaptive Path, one of the original and most renowned User Experience consultancies. At Adaptive Path, Jesse worked tirelessly for 13 years to put UX design on the enterprise map.
Throughout the years, his writing, teaching and public speaking has been unfailingly generous, taking him all over the world, including to events such as UX Lisbon, UX Salon, and USI. 
Jesse’s contributions continue through the “Finding Our Way” podcast, a show about design leadership that he co-hosts alongside Peter Merholz, his good friend, fellow Adaptive Path Co-Founder, and Brave UX alumnus.
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Find Jesse here:
LinkedIn: https://www.linkedin.com/in/jesse-james-garrett-1341/Twitter: https://twitter.com/jjgWebsite: https://jessejamesgarrett.com/
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Erika Hall - Moving Past Design’s Pleasant Platitudes

Erika Hall reinforces the importance of being willing to be wrong, discusses how good user experiences can be bad, and calls on designers to be honest with themselves.
Highlights include:
⭐ Do you ever wonder what it would be like to go in-house?⭐ What’s the truth about designers becoming more influential in business?⭐ Have designers made the world a worst place over the past 30 years?⭐ What organisational conditions support a culture of ‘just enough research’?⭐ Who benefits from design not having agreed standards and ethics?
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Who is Erika Hall?
Erika is the Director of Strategy at Mule Design, the infamous design consultancy that she Co-Founded with Mike Monteiro, almost 21 years ago to the day.
And they certainly have pulled no punches in presenting their perspectives.
Erika’s ability to take challenging subjects and to wrap them in her own signature kooky, cohesive, and compelling style has given many designers plenty of practical ‘in-the-trenches’ training, as well as insightful 30,000 foot mind-food to chow down on.
She is the author of “Just Enough Research” (now in it’s second edition), a distillation of her extensive experience in design research, into an easy-to-follow guidebook that helps designers to think more critically about research and to wield it more expertly.
Erika is also the author of “Conversational Design”, a book that helps designers and technologists to make their systems and products feel less robotic and more human.
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Find Erika here:
LinkedIn: https://www.linkedin.com/in/erikahall/Twitter: https://twitter.com/mulegirlWebsite: https://www.muledesign.com/
Designing for the Triple Storyline:https://vimeo.com/351167991
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/

Samuel Proulx - Designing for Dignity Through Accessibility

Samuel Proulx shares his experience of the digital world as a blind person, his thoughts on autonomous vehicles, and how inclusive design makes everyone's experience better.
Highlights include:
⭐ How do you feel about the prospect of autonomous vehicles?⭐ Why did the gaming industry say accessibility couldn’t be achieved?⭐ How has your father also being being blind shaped your relationship?⭐ Why does the term ableism sometimes make you uncomfortable?⭐ How does the Medical Model of Disability influence how we design?
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Who is Samuel Proulx?
Sam is the Accessibility Evangelist at Fable, a user research platform that connects people with disabilities, with people who want to create a more accessible Internet. Fable also provides those same people with custom training, so they can build more inclusive products.
At Fable - as Sam’s title would suggest - he is responsible for evangelising accessibility and inclusive design. This means keeping those subjects on the radar of our world’s enterprises and helping them to see that accessibility can be more than an exercise in compliance. 
He is also very involved in the broader accessibility community, including as a long-time moderator of the official sub-reddit for Blind and Visually Impaired people. He is also the co-host of the Disability Bandwidth podcast and host of The Inclusion Hub podcast.
Recently, named on Royal Bank of Canada’s Future of Good 2022 list, Sam is one of 30 Young Impact Leaders who have recently been celebrated as people creating impactful and positive change in their communities.
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Find Samuel here:
LinkedIn: https://www.linkedin.com/in/samuel-proulx-06107332/Twitter: https://twitter.com/fastfinge
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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).
Follow us on our other social channels for more great Brave UX content!
YouTube: https://www.youtube.com/TheSpaceInBetween/LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ 
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/Twitter: https://twitter.com/brendanjarvis/